Luxury Fashion Retail Management

di Springer Singapore
Stato: Nuovo
149,99 €
IVA inclusa - Spedizione GRATUITA
Springer Singapore Luxury Fashion Retail Management
Springer Singapore - Luxury Fashion Retail Management

Ti piace questo prodotto? Condividilo con i tuoi amici!

149,99 € IVA inclusa
Solo 1 articolo rimasto Solo 1 articoli rimasti Più di 10 pezzi disponibili
Consegna: tra martedì 12 luglio 2022 e giovedì 14 luglio 2022
Vendita & spedizione: Dodax

Descrizione

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Ulteriori informazioni

Illustrations Note:
X, 200 p. 29 illus., 18 illus. in color.
Indice:
Part I: Reviews and discussions1. Luxury Fashion Retail Management: An Introduction 2. Evolution of Luxury Fashion Brands3. How Does Self-Concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions? 4. The Evolution of Luxury Fashion Retailing in China Part II: Quantitative research5. Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops 6. Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers7. Analytical Modeling Research for Luxury Fashion Products: Optimal timing of brand extension in a stochastic market 8. Using Social Media for Luxury Fashion ManagementPart III: Qualitative research9. Luxury Fashion and Creativity: Change or Continuity?10. Luxury brands and social media in China: New trends and development11. Fashion Luxury Brands: Bridging the Gaps between Cutting-Edge Fashion and Corporate Social Responsibility Concerns
Editore:
Choi, Tsan-Ming;Choi
Shen, Bin;Shen
Commenti:
Investigates luxury fashion retail management by using various methods


Provides relevant insights for both industrialists and academics


Offers readers the knowledge of luxury fashion retailing


Includes supplementary material: sn.pub/extras

Tipo multimediale:
Copertina rigida
Editore:
Springer Singapore
Biografia:
Tsan-Ming Choi (Jason) is currently Professor of Fashion Business at The Hong Kong Polytechnic University where he teaches subjects such as supply chain management and information systems management. Over the past ten years, he has actively participated in a variety of research projects on supply chain management and applied optimization for fashion business operations. He has authored/edited eleven research handbooks and guest-edited over twenty special issues for various leading journals on related topics.
Dr. Bin Shen is an Assistant Professor at the Glorious Sun School of Business and Management, Donghua University, Shanghai. 
Lingua:
Inglese
Edizione:
1st ed. 2017
Numero di Pagine:
200

Dati Principali

Tipologia prodotto:
Libro rilegato
Data di pubblicazione:
16 dicembre 2016
Dimensioni del collo:
0.244 x 0.162 x 0.022 m; 0.46 kg
GTIN:
09789811029745
DUIN:
JQ6ILA2308Q
149,99 €
Utilizziamo i cookie sul nostro sito Web per rendere la tua visita più efficiente e più user-friendly. Per assicurarti di poter utilizzare tutte le funzioni presenti, fai clic su "accetta cookie". Per ulteriori informazioni, consulta la nostra Informativa sulla privacy.